Using #socialmediainfluence to win over followers
- ahou0006
- Nov 21, 2021
- 2 min read
As you can see from the infographic below, many people get to know brands on social media platforms. Love it, or hate it, people use social media for expressing personal views and completing various activities, like shopping or even dating!
There is no better time to think about harnessing the power of social media influence, and take advantage of the benefits of social media marketing.
Decide what level of influence you wish to achieve. Sometimes we get caught up in the idea of reaching hundreds, even thousands of users with a Facebook post, when in reality, you could be more influential by reaching a smaller targeted audience with an authoritative blog post. So remember, set clear social media marketing goals, before you get started.
Be in it to win it
Influence is created when you establish authoritative leadership in a specific industry or content type. Get to know your target audience, their platform preferences so that you can provide relevant content. Strive for a consistent and persistent presence – this will help you grow your audience and encourage responses, comments or discussions.
Find yourself an influencer
Social media influencers can engage your audience and influence their behaviours. With 13.6M followers on Instagram, personal trainer, author and entrepreneur, Kayla Itsines is one of Australia’s top social media influencers.
Imagine you sell activewear. A good approach would be to invite Kayla to endorse your product and expose your brand to her 13.6M followers. Kayla is considered an everyday person who rose to stardom after creating a fitness app in 2016. She is recognised for using social media effectively to promote her brand. Influencers provide unfiltered feedback on products to consumers. A positive influencer, like Kayla, will act as a salesperson and encourage them to buy your product.
Consider partnering with a content influencer who can share interesting information. Mavens can be professional bloggers, vloggers and photographers. Let’s go back to the activewear example; a practical approach could be to send your products to a relevant content creator in the hope that they share a review with their followers.
Be savvy about word terminologies, #hashtags, emojis etc.
Emojis and #hashtags are an authentic way to be creative, and updated with your posts. They allow a little of your brand personality to shine too. Activist Tarana Burke could never have imagined the impact of #metoo when she started her campaign.
The #metoo movement went viral in 2017 after Alyssa Milano shared it on Twitter. Today, over 1.7 million tweets have included this hashtag, with 85 countries having over 1,000 #metoo tweets. This global movement has started a robust conversation and created a social community for social change. Now, that's influence!
Can you think of an influential campaign that has created social change?
Hi Ahou0006, using influencers to help gain exposure on social media is definitely a great strategy for any business! As mentioned in my blog ‘Consumer see, consumer do’, partnering with influencers like @Kayla_itsines for activewear branding, as you have mentioned, attaches trust and authenticity to your brand as influencers are able to share knowledgeable reviews niche to the category of activewear. This is called influence marketing. As influencers already have a large established community, word-of-mouth transmission on products would also be achievable within the right target audience as well!
This method of marketing is increasingly becoming more noticeable in our modern era and as you mentioned is likely because marketers are just trying to “harness the power of social media…
As a local business we have a type of business were customers have to come to you, which means advertising to people all over Australia doesn't work because they are not going to drive from WA to use you. So I appreciate when you said "when in reality, you could be more influential by reaching a smaller targeted audience". This makes sense to me.